Expect social gaming to break a billion dollars this year - Mobile Magazine: "Think Farmville is a joke? What about Mafia Wars? Well, do you think a billion dollars is any kind of laughing matter? It turns out that the social gaming market is being projected to be a million dollar business for 2011. That’s a lot of virtual farms on Facebook!
This massive number comes by way of an eMarketer report, citing mostly the growth that we have seen on platforms like Facebook and Zynga. No longer do you have to release a conventional disc-based game on an Xbox or even a casual game on iOS to rake in the dough. Social gaming can represent some huge money.
Why? Because there are more people playing these kinds of games and they represent a huge potential for revenue. In 2011, it’s expected that 62 million Americans will log into a social network and play at least one game monthly. That’s 27% of the online audience."
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